Rainmaking shouldn't fall entirely on the partner billing $500/hour.
Your billable time is too valuable for cold outreach. SAM starts conversations with GCs, executives, and business owners—so you spend your hours on work that bills.
No credit card required • 14-day free trial • Cancel anytime
The law firm business development reality
Partners bill $400-800/hour—and they're the rainmakers
Your most expensive resource is also responsible for bringing in new business. The math doesn't work.
Lunches and golf only go so far
Traditional BD works—but it doesn't scale. And younger partners can't wait years to build those relationships.
Referrals are slowing down
The legal market is more competitive than ever. Waiting for referrals isn't a growth strategy anymore.
Business development that doesn't bill by the hour
Find the right decision-makers
SAM identifies General Counsels, in-house legal teams, and business owners at companies matching your practice focus.
Thought leadership, not sales pitch
SAM positions your firm's expertise through substantive outreach—regulatory insights, risk perspectives, not "we do M&A."
Stay visible until the matter arises
Legal needs are event-driven. SAM keeps your firm top of mind so when a matter arises, you get the call.
Scaling business development
| Partner BD Time | BD Professional Hire | SAM | |
|---|---|---|---|
| Monthly Cost | $10,000+ (opportunity cost) | $8,000-15,000 | $199-499 |
| Understands Your Practice | ✅ | Training required | ✅ Your voice |
| Scalable | ❌ Limited hours | ❌ Another hire | ✅ |
| Professional Positioning | ✅ | Risky | ✅ |
| Consistent Outreach | ❌ When time allows | ✅ | ✅ 24/7 |
| ROI Measurement | Difficult | Difficult | ✅ Trackable |
Questions law firms ask
Increasingly, yes. GCs and executives use LinkedIn. The key is positioning—SAM positions your expertise, not "we want your business."
SAM writes substantive messages that demonstrate expertise—regulatory insights, industry perspectives, relevant case context. No mass marketing, no desperation.
Yes. Filter by industry, company size, and specific legal needs (M&A activity, regulatory exposure, litigation risk, etc.).
LinkedIn outreach is generally permitted, but check your jurisdiction. SAM gives you full control over messaging and targeting—nothing happens without your voice.
Legal hiring is event-driven—M&A, disputes, regulatory changes. SAM nurtures relationships with relevant touchpoints so when the matter arises, your firm is already in the conversation.
Free up partner time for billable work.
Start your 14-day free trial. Business development that runs without billing $500/hour.
✓ Professional positioning • ✓ Cancel anytime • ✓ No credit card required